Senior Marketing Officer - Job Code: CIK-1530

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Senior Marketing Executive Job Role:

To implement appropriate marketing for each journal on the list to meet commitments made to external clients. To act as key marketing contact within Wiley-Blackwell for the subject area under his/her responsibility and to act as point of contact for external clients.

The marketing work covers a broad range of different activities, including the marketing of our Textbooks, Reference Books & Multi Referencing Works, Trade Books and Faculty-Level Books to their target audience via:

• Direct mail:
• E-marketing:
• Gap-filling
• Telemarketing:
• Textbook websites:
• Advertising:
• Amazon:
• Backlist textbooks

The role also requires:

• Marketing Planning & Communication
• Management of Marketing Information
• Customer Relations
• Managing Catalogues
• Attending and Planning Conferences
• Managing website material and in-house databases

Some travel may be required to subject conferences.

Senior Marketing Executive Required Skills:

Essential:

• Strong academic background
• Proven track record in a marketing role covering a range of marketing activities
• Proven ability in implementing marketing activities to schedule and within budget
• Strong communication and interpersonal skills

Desirable:

• Marketing qualification
• Experience of working in the publishing industry

You may have worked in the following capacities:
Publishing Marketing Executive, Marketing Consultant, Publishing Marketing Manager, Publishing Marketer.

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