Wednesday, December 7, 2011

Email Marketing Manager/ Email Expert-Job Code: CIK-2127

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The Email Marketing Manager will help manage email marketing programs that drive engagement and generate revenue.This person will be a talented professional who combines strategic vision with demonstrated email marketing experience. This position requires a seasoned professional who can translate business objectives into strategies and project plans for high-volume email marketing programs. Metrics driven, this position requires an experienced eye towards ROI targets and is someone that can analyze large volumes of data and can make key business decisions in a fast-paced environment.Leverage email marketing tools to develop transactional, promotional, and informational content 
strategies that maximize customer retention, win-back, cross-sell and up-sell programs.Manage creation and execution of email marketing campaigns that deliver against business goals.Create data-driven, dynamic email campaigns and tests that deliver against ROI targets through a highly segmented customer base.Drive and optimize key traffic and revenue metrics including CTR, open rates, incremental revenue lift, engagement, retention, and installs.Contribute to comprehensive testing & reporting matrix that accurately assesses delivery,profitability and performance of each email campaign on a daily, weekly and monthly basis.Maintain and ensure high levels of data hygiene and integrity with fast-growing, high-volume lists.Develop strong relationships with game studios to continually test and optimize programs
Work with cross functional team to develop and advance email tools.
Keywords:email marketing , online marketing, email expert,metrics,volume email