ROLE:
Trade Marketing Analyst / Category Marketing Analyst to carry out in depth data analysis, interrogation and development of insights.
RESPONSIBILITIES:
a) Convert research data into actionable insights and reports by relevant account / category to grow distribution, ROS and identify other sales and marketing opportunities.
b) Provide category insight expertise with relevant retailers providing ongoing support with range reviews and changes to maximise listings and rate of sale.
c) Support the delivery of leading category management solutions and, insightful and impactful in-store environment work to ensure that our brands are delivering the greatest ROI.
d) Identify category and customer data requirements. Manage process to bring accurate and timely information into the business.
e) Support Sales, Trade Marketing, and Marketing Manager in the production of sales and marketing strategies in order to maximise opportunities for success.
f) Be responsible for analysing and evaluating the promotional investment (ongoing price and promotional strategy), co-ordinating funding and ensuring return on investment is maximized and maintained in the promotional evaluation database.
g) To act as the contact between the organisation and the nominated information providers.
h) Monitor category and brand KPIs and communicate to business.
i) Assess category to identify opportunities and threats and develop tactics to exploit.
j) Work with Trade Marketing, Marketing and Business Account Manager cross-functionally to implement POP Vision with target customers.
ESSENTIAL SKILLS/EXPERIENCE:
a) Experience of using reporting software and systems i.e. Nielsen Answers and TNS (Kantar)
b) Previous experience of creating strategic reports / retailer overviews for analysis
c) Proven experience of continuous data research
d) Enthusiastic team player with an assertive and confident approach
e) Excellent numerical and analytical skills and a strong attention to detail
f) High level interpersonal and communication skills
g) Results-orientated and able to work to tight deadlines
h) Working knowledge of Word, Excel and Powerpoint
DESIRABLE SKILLS/EXPERIENCE:
a) Excellent knowledge of Nielsen / IRI / TNS / Dunhumby software and reporting systems would be a bonus
You may have experience in the following roles: Data Analyst, Trade Marketing Analyst, Category Marketing Analyst, Trade Analyst, Category Analyst, Marketing Analyst, Trade Sales Analyst, Retail Analyst, Trade Planning Analyst, Analyst, Category Analyst, Category Executive, Marketing Data Analyst etc
